Since July 2011, Richard Shropshire has been responsible for overseeing all of UNCF’s branding, marketing and communications efforts, including the production of “UNCF An Evening of Stars” with BET networks and the 2013 re-launch of the “A mind is a terrible thing to waste” PSA campaign. He is charged with developing brand, marketing and communications activities that promote, enhance and build the organization’s reputation. Prior to his current role, Richard worked as a marketing consultant for the organization, providing strategic partnership expertise to drive the development of corporate, retail and media partnerships (BET, Essence/CNN, Foot Locker, Ford, Merck, Pepsi, P&G and Target) and a strategic plan for the overall growth and development of “UNCF An Evening of Stars.”
Earlier, he was a senior vice president, management director at Saatchi & Saatchi, New York. Richard’s experience includes brand marketing/strategy, advertising account direction and business development with other iconic brands, including Pepsi, Frito-Lay, American Express, Time Inc./People magazine, and P&G.
Richard received his bachelor’s degree in economics from Vanderbilt University.