NBA All-Star 2021 March 7 to Support HBCUs, Covid-19 Equity Efforts
NBA and NBPA to commit more than $2.5 Million to support HBCUs and communities impacted by Covid-19
The National Basketball Association (NBA) announced today that NBA All-Star 2021 will be held on Sunday, March 7 at State Farm Arena in Atlanta, home of the Atlanta Hawks, where the league’s annual global celebration of the game will take place on one night for the first time, with on-court action beginning at 6:30 p.m. ET on TNT. As part of this year’s events, the NBA and National Basketball Players Association (NBPA) announced that they will commit more than $2.5 million in funds and resources toward historically Black colleges and universities (HBCUs) and support and awareness around equity and access to COVID-19 care, relief and vaccines.
TNT’s NBA All-Star coverage will begin at 5 p.m. ET with TNT NBA Tip-Off presented by CarMax, followed by the Taco Bell® Skills Challenge and MTN DEW® 3-Point Contest starting at 6:30 p.m. ET. Coverage of the 70th NBA All-Star Game will begin at 8 p.m. ET, with AT&T Slam Dunk taking place at halftime. The game will follow the same format as last year, with the teams competing to win each quarter and playing to a Final Target Score during the untimed fourth quarter.
The rosters for the NBA All-Star Game will be determined through the NBA All-Star Draft, where the two team captains will select from the pool of players voted as starters and reserves in each conference and make their picks without regard to conference affiliation. The captains will be the All-Star starter from each conference who receives the most fan votes in his conference. NBA All-Star starters will be announced tonight, Thursday, Feb. 18, at 7 p.m. ET on TNT.
In partnership with the Thurgood Marshall College Fund (TMCF), UNCF, National Association for Equal Opportunity (NAFEO) and Direct Relief’s Fund for Health Equity, the NBA, NBPA and NBA All-Star 2021 partners, including AT&T, MTN DEW® and Taco Bell®, will highlight the importance of HBCUs and raise awareness around the disparate impact of COVID-19 on communities of color. In addition, All-Star will feature special performances by HBCU musical groups and unique storytelling and content by distinguished alumni and students.
UNCF President and CEO Dr. Michael Lomax said “We welcome this exciting opportunity to partner with the NBA and the players. Together, the NBA and players can shine a bright light on the vital work of our nation’s HBCUs and help ensure that we can support our Black college students on their education journeys.”
For NBA All-Star 2021, the NBA and NBPA have established additional measures to supplement the league’s current health and safety protocols. These include private travel to and from Atlanta, the creation of a “mini bubble” environment within a single hotel for players and coaches, and enhanced PCR testing. More information is available here. Additionally, for the well-being and safety of the greater Atlanta community, there will be no fan activities, ticketed events or hospitality functions as part of All-Star.