A Bright Future for Target Scholars: How the Target Scholars Program Changed Student Lives
Target Scholars To’nyia Richardson, Gideon Boadu, Princess Dandoo and Darrian Belcher.
The Target Scholars Program, a transformative collaboration between Target and UNCF, has profoundly impacted historically Black colleges and universities (HBCUs) students. Offering more than just financial aid, the program creates a community of support, mentorship and lasting connections that help students thrive. The stories of current scholars highlight just how powerful this opportunity has been.
“Prior to being recognized as a Target Scholar, I began to feel very overwhelmed and unconfident in my college education,” shares Princess Dandoo from Spelman College in Atlanta, GA. “The Target Scholars Program gave me a glimpse of hope and something to look forward to. I’ve been blessed with a community of understanding Black men and women who share similarly big dreams.”
The program’s financial relief and sense of belonging motivate scholars facing challenges. Gideon Boadu, a student at Howard University, explains, “Just knowing that there are people who want to see you succeed and are constantly making an effort to prove that keeps me going in college. When I want to give up, I realize it’s not just me—the Target team is rooting for me. So, I keep moving!”
The financial support for Darrian Belcher of North Carolina A&T State University has been life-changing. “I truly appreciate the funding that the Target Scholars Program provided to help me achieve my dream of higher education. Being a Target Scholar lifted an enormous financial burden from my family and gave me a community of peers to learn and grow with,” he says.
To’nyia Richardson from Howard University also highlights the emotional support the program provides. “Being a part of the Target Scholars program has impacted my college experience so much—financially by lifting some of the weight off my parents’ shoulders and mentally by giving me something to push and work for. I love the bonds I have made from it,” she explains.
A Network of Support and Inspiration
Beyond financial aid, the program offers a community of mentors and peers that help students navigate college and career challenges. Scholars emphasize the value of having people who genuinely care about their success. Faith Hotchkiss, another Target Scholar, describes the program as “more than just a scholarship; it’s a network of people who actually care about you as a person.”
Joshua Rapke, another scholar, relays his thoughts about the importance of connection. “It’s given me a sense of belonging and connected me with others who are like-minded and striving for the same goals,” he says. According to him, the program’s community aspect is crucial in keeping scholars motivated and focused—and he’s one of them.
Deja Parks feels the significance of mentorship provided and believes that to make an enormous difference to her success. She explains, “My mentor is incredible—she’s been there every step of the way. She’s walked the path I want to take and is helping me navigate it with confidence.”
The Potential for Future Scholars
The experiences of these Target Scholars underscore the life-changing impact the program has had. More than financial assistance, it provides a comprehensive support system that prepares students for success in college and beyond. The mentorship guidance is vital as students transition from college to careers, equipping them with tools and insights for professional success. As the program grows, its potential to empower future scholars and create a legacy of Black leaders is limitless, a source of pride and hope for all involved—students, donors and UNCF staff.
For more information on the Target Scholars Program, visit UNCF’s Target Scholars page.