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UNCF Marks 81st Anniversary with Star-Studded Radiothon Celebration
Second Annual UNCF/Omni-Channel Radio Radiothon Aired April 25, Featuring a Special Tribute to Legendary Artist Frankie Beverly
The 2025 UNCF Radiothon theme was “25 – $25 – 25”. UNCF encouraged 1,000 listeners to donate $25 on April 25, 2025 (Founder’s Day) to raise $25,000 in one day. Friday, April 25, marked the founding date of the organization, 81 years ago and in celebration of UNCF’s 81st Anniversary, the Second Annual UNCF/Omni-ChannelRadio Radiothon was live-streamed for 12 hours to raise money for college scholarships. Adapting the format of the United Negro College Fund Telethon (formerly the Lou Rawls Parade of Stars Telethon for UNCF) the radiothon featured a “parade” of local and national celebrities who called in to the station to talk about their careers and urge the global audience to donate to UNCF. The radiothon concluded with a tribute to Frankie Beverly, featuring Roame Lowery (original member of Maze featuring Frankie Beverly) and Jubu Smith (Frankie Beverly’s lead guitarist at the time of his passing).