Through “Black History, Black Brilliance,” Macy’s Raises nearly $1.4M for Scholarships
Throughout the month of February, Macy’s customers directly impacted and empowered the next generation of Black leaders in local communities nationwide through the charitable round-up campaign. Customers donated online or rounded-up their in-store purchase amount and contributed the extra change, up to 99 cents, to UNCF.
The campaign resulted in nearly $1.4 million to support the mission of UNCF. More than 1 million of the dollars raised funded establishing the Macy’s Brighter Futures Scholarship which will provide 181 scholarships of up to $5,000 to students attending HBCUs.
UNCF Executive Vice President and Chief Development Officer Maurice E. Jenkins, Jr. expressed gratitude to Macy’s and their customers for helping more students realize their dreams to attend college sharing that “this campaign demonstrated how small gifts matter because all students matter. When you invest in HBCUs and their students you invest in the future of America. HBCUs are proven engines of social and economic mobility for thousands of low-income and first-generation college students.”
Through Macy’s generous efforts, students in need will receive the support to get to and through college. That’s the kind of impact that ensures better futures for our nation.