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Join us in our fight for better futures.

  • Scholarships
  • Who We Are
    • Who We Are
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  • Get Involved
    • Get Involved
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  • Contents
  • Introduction
  • Impact
  • Innovate
  • Inspire
  • Invest
  • Financials
  • Officers and Directors
  • Annual Report 2022
  • Financial Statement
  • Officers and Directors – Fiscal Year 2022
  • Our Mission
  • Download Annual Report
  • Introduction
  • Directors’ Letter
  • Impact
  • Dr. George T. French, Jr.: A Man on a Mission
  • UNCF—More Historic Progress a Persistent Advocate for HBCUs
  • Drawing National Attention: UNCF Research Confirms HBCUs are a Solid Investment
  • UNCF partners with The Steve Fund to Support the Mental Health and Wellness
  • UNCF’s Target Scholars Program Supporting the Next Generation of Black Talent
  • Innovate
  • Changing Lives: The Motor City Delivers Virtually in 2021
  • Another Exceptional Year: UNCF’s Direct Response Fundraising Program Charges Ahead
  • “Imparting Wisdom”—and Extending Lessons from HBCUs to K-12 Schools in Indianapolis
  • UNCF Lighting Pathways: Inspiring HBCU Students to Achieve Better Futures in Asset Management
  • The UNCF National Faith and Education Initiative: Fanning the Flame that Started it All
  • Inspire
  • Understanding Why HBCUs: A Fireside Chat with NBA All-Star and HBCU Supporter Chris Paul
  • Look out America! Here comes Aspiring Journalist Caylin Carter
  • John and Sally Davenport: Legacy UNCF Donors Investing in HBCUs to Achieve a Better Future for America
  • UNCF National Virtual Walk for Education® Raises $2.3M+ for HBCUs
  • Volunteers Leading the way to Champion UNCF and HBCU Missions
  • Invest
  • Donating While You Shop: Burlington Raised More than $2M from its Customers for UNCF
  • Through “Black History, Black Brilliance,” Macy’s Raises nearly $1.4M for Scholarships
  • UNCF and Edward Waters University host Inaugural Jacksonville Mayor’s Masked Ball
  • The Church of Jesus Christ of Latter-day Saints Contributes $3M to Fund Scholarships for Black Students
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UNCF Abstract Flame Icon Annual Report Image Background

INNOVATE

Another Exceptional Year: UNCF's Direct Response Fundraising Program Charges Ahead

During fiscal year 2022, UNCF's direct response program again showed its extraordinary fundraising power and resilience by generating $16 million in revenues through its direct mail and online engines.

UNCF received 171,200 gifts from individuals in the form of checks and online donations. The average gift was $93, and the median gift was $25. This shows the great commitment of our UNCF donors, friends and supporters to its mission.

The past three fiscal years have shown tremendous growth via direct response efforts. In 2020 and 2021, everyone careened through the emergence of the COVID-19 pandemic, with its attendant high unemployment rates and worldwide shutdowns through social and racial justice demonstrations, and a presidential election and its aftermath. Since that time, heartrending issues of gun violence, high inflation and challenges to women’s and voting rights have all carried the uncertainty of the times forward.

Yet through the large and small social upheavals, UNCF’s donors, friends and supporters remained loyal. They acted without fail on their concern for UNCF students and how this world with its new normal will affect students’ pursuit of their college degrees. With their eyes on the future, donors’ generous gifts came in steadily and allowed UNCF to do more for our students and colleges than the year before.

Gifts that come in through UNCF’s direct response program support student scholarships and distributions to our schools to help them keep their costs affordable to our student populations. These gifts support tuition, room and board, books, laptops, PPE and fees for our students; and faculty development, infrastructure development and administrative support for UNCF-member HBCUs.

As the organization has learned, a small gift of $25, given from the heart truly does add up. Together, donors large and small continue to give online and through the mail, enabling UNCF to live up to the power of its motto, “A mind is a terrible thing to waste.”®

UNCF Logo UNCF — A Mind is a Terrible Thing to Waste®

Join us in our fight for better futures.

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United Negro College Fund, Inc., is a recognized 501(c)(3) nonprofit; federal EIN, 13-1624241.

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