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  • Contents
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  • Officers and Directors
  • Annual Report 2021
  • Financial Statement
  • Officers and Directors – Fiscal Year 2021
  • Our Mission
  • Download Annual Report
  • Introduction
  • Directors’ Letter
  • Impact
  • Historic Financial Support Ignited with Patty Quillin and Reed Hastings $120 M Gift
  • The Power of We: Direct Mail, Online Fundraising Delivered in FY 2021
  • Historic UNCF National Virtual Walk for Education
  • UNCF Creates Executive Leadership Institute
  • UNCF Remained a Vigilant Advocate for HBCUs in FY 2021
  • Innovative HBCU Leader Found His Calling: Dr. Walter M. Kimbrough
  • Innovate
  • CVS Health Foundation Establishes $5 M Scholarship for Black, Latinx Students Pursuing Healthcare Careers
  • UNCF Partners with Activision Blizzard to Help Diversify the Gaming Industry
  • Inspire
  • Tony Signore: A Personal Commitment to Preserving the Legacy of Frederick Douglass and Supporting HBCU Students Nationwide
  • UNCF, DJ D-Nice Partying with a Purpose
  • Invest
  • Legacy of a Compassionate Educator: Vincent J. Butler
  • 3M Partners with UNCF Minneapolis to Launch New Scholarship Program for St. Paul, MN, Students to Attend HBCUs
  • Alaska Airlines, UNCF Celebrate Education and Equity with a Special Aircraft
  • Crown Castle Donates $1 M to UNCF; CEO Jay Brown Matches It
  • Synovus Contributes $1 M to UNCF; Names Scholarship to Honor Georgia State Rep. Calvin Smyre
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UNCF Abstract Annual Report Image Background

IMPACT

The Power of We: Direct Mail, Online Fundraising Delivered in FY 2021

UNCF received 199,567 gifts from individuals in the form of checks or online donations. The average gift was $95, and the median gift was $25.

Direct mail and online fundraising performed extraordinarily well in FY 2021. UNCF’s Direct Response Program generated $18.9 million in revenue, nearly 2.5 times the revenue in the previous fiscal year.

“At UNCF, we always ask donors to give what they can afford because a gift of any size makes a big difference.”

UNCF received 199,567 gifts from individuals in the form of checks or online donations. The average gift was $95, and the median gift was $25. Nearly 200,000 donors generously contributed small gifts to help UNCF support its colleges and students.

Buoyed by the exceptional times we all experienced in the 2021 fiscal year, donors saw the importance of helping to make sure the next generation of students had the opportunity to become educated professionals and engaged citizenry in the years to come.

The sudden and highly contagious pandemic, that caused a worldwide shutdown, hit our colleges hard forcing them to pivot quickly to shore up their online platforms and to make online learning available to students. The pandemic and the increased public awareness of inequities in race relations, brought to the forefront by the unfortunate death of George Floyd, along with the demonstrations by the Black Lives Matter movement and the contentious presidential election season drove people to do something to make a difference.

For UNCF donors that something was strengthening the platform that supports our HBCUs and the students they educate. One highlight of FY 2021 was the phenomenal success of an Instagram evening spent with celebrity disc jockey D-Nice, who helped raise $225,000 in about four hours for UNCF. These funds, from donors who all gave small gifts, provided critical assistance to our students and colleges, especially as they adjusted to the pandemic. This is why at UNCF we always ask donors to give what they can afford because a gift of any size makes a big difference.

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